Jun 9, 2019
Melanie Elturk is the founder of Haute Hijab, one of the leading US modest fashion brands.
In 2010, she set out with the vision to bring hijabs into the mainstream and to empower hijab wearing women worldwide. She is a regular contributor to Elle.com and has appeared on many mainstream media outlets in the US.
Melanie shares how at a young age, her close friends had a big influence in her becoming close to Islam. She describes her early experiences at school whilst wearing the hijab and how she was determined from a young age to show wearing a hijab did not change people. Her story starts in Detroit and moves to Chicago, Dubai and New York.
We enjoyed speaking with Melanie. Her brand echoes her loud and colourful personality. Her passion for empowering women is infectious. Not only has she created a leading modest fashion brand, but she has built a tribe of loyal supporters who she interacts with on a regular basis. She’s not one to shy away from tough questions and compassionate to give time to all those who contact her.
With the modest fashion industry picking up steam, we picked her brains on her thoughts about the tone of the message that brands put out and being mindful of the ‘halal’ boundaries.
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